How it works
When a customer connects a system from inside your product, they see a screen to choose the platform, enter credentials or approve OAuth, and confirm. A white-label flow carries your logo, colors, copy and often your domain, while the integration provider runs the auth logic, token storage and consent records. It matters most for trust and conversion at the moment of connection.
Example
A merchant clicks Connect your store inside a lending app, sees the lender's branding throughout, approves Shopify access, and lands back in the application form.
In integrations
Unify Connect is the embeddable, white-label flow for OAuth, API keys, credentials and desktop agents. White-label branding and custom domains depend on plan; the sandbox uses Unify Int branding. The connection screen is often the moment a customer decides whether to trust your integration. Consistent branding, clear scopes and a short flow reduce drop-off and support questions.