RETAIL AND ECOMMERCE
One model for products, orders and revenue.
Join catalog, inventory, orders, ads and settlements from every channel to the ledger. One data model for retail and ecommerce software.
THE PROBLEM
What makes Retail & Ecommerce integrations hard.
Retail and ecommerce software has to reconcile what a merchant lists, stocks, sells, spends and books. Each channel and system holds part of that picture in its own format.
USE CASES
What teams in Retail & Ecommerce build.
MULTICHANNEL COMMERCE
Multichannel Commerce
Keep catalog, stock and orders consistent across every channel.
EMBEDDED LENDING
Embedded Lending
Offer merchant financing underwritten on sales, payouts and ad spend.
WHAT IT TAKES
Data, platforms and controls.
- Data you need
- Products, variants and attributes from the PIM; stock by location from the ERP and 3PL; orders, refunds and settlements from storefronts and marketplaces; spend and conversions from ad networks.
- Platforms that matter
- Shopify, Amazon Seller Central, Walmart Marketplace, WooCommerce and BigCommerce for sales; Akeneo and Salsify for product content; NetSuite for the item master and books; ShipBob and Linnworks for fulfillment; Google Ads and Meta Ads for spend.
- Controls required
- Safe stock writes that adjust rather than overwrite, respect for marketplace write limits, a match report for SKUs that conflict, and an audit trail for every change pushed to a channel.
SYSTEMS
Systems your customers run.
Grouped by category; each group links to the platforms in our library.
Storefronts and marketplaces
- Shopify
- Amazon Seller Central
- Walmart Marketplace
- WooCommerce
PIM
- Akeneo
- Salsify
- inRiver
- Plytix
ERP and inventory
- NetSuite
- ShipBob
- Linnworks
- Cin7
Ads
- Google Ads
- Meta Ads
- Amazon Ads
INTEGRATIONS
Platforms that matter.
Status is shown per platform: live, beta, roadmap or via the Technology Center.
TECHNOLOGY CENTER
Need engineers, not just an API?
The Unify Technology Center scopes, builds, migrates and runs integrations with your team.
Strategy Workshops
Rank the integrations that win deals and plan the next 90 days.
Implementation
We scope, build and launch your integrations, then hand them over.
Migration
Move off Codat, another unified API or in-house code without breaking connections.
Custom Connectors
Coverage for niche ERPs and regional platforms, on the Unify Graph.
Managed Integrations
We monitor, upgrade and support them under an agreed service level.
Frequently asked questions
Why put product data next to finance data?
Because the questions that matter cross both: margin by SKU, stock value, return cost and ad spend per order. One model answers them without a data warehouse project.
How does Amazon work?
Through Amazon's Selling Partner API. We handle its authorization and roles and map orders, settlements and FBA inventory into the model. The Amazon integration page shows current status.
Can we push enriched content back to the PIM or channels?
Yes, for writable attributes on platforms that allow it. Read-only and system attributes are marked, and each integration page lists what is writable.
Do you handle variants and bundles?
Yes. Variants are first-class on the SKU object, and bundles list their components with quantities.